DIgital Gifting

At Amazon Gift Cards, I was responsible for managing all animation and motion design aspects of the global digital gift platform, successfully creating over 500 dynamic assets spanning broadcast, web, and social media channels. I transformed static designs into engaging full-motion animations for the electronic gift card catalog, which involved storyboarding concepts, pitching innovative ideas, and securing approvals for 15–40 animated cards each quarter. Additionally, I contributed to extra animated content such as TV and web advertisements, along with explainer videos tailored for both internal teams and external audiences. My efforts played a key role in evolving the entire gift card catalog from a partially static presentation into a fully animated experience for every design and occasion, significantly enhancing user engagement and brand appeal.